Advertising display



Dec. 5, 1967 B. HOFFMAN ADVERTISING DISPLAY 2 Sheets-Sheet 1 Filed Sept.20, 1965 B. HOFFMAN ADVERTISING DISPLAY Dec. 5, 1967 2 Sheets-$heet 2Filed Sept. 20, 1965 United States Patent Office 3,355,830 ADVERTISINGDISPLAY Bernard Hoffman, 562 West End Ave., New York, N.Y. 10024 FiledSept. 20, 1965, Ser. No. 488,433 3 Claims. (Cl. 40-310) ABSTRACT OF THEDISCLOSURE A display card or similar device of flexible planar materialhaving a pair of members interconnected to a display portion of thedevice, each of said members having an opening adapted to be placed inoverlying relationship prior to engagement with the neck of a bottle orcontainer, in which position the display portion is placed in bowedconfiguration, whereby the device is maintained on the neck of thebottle by resilient as well as frictional forces.

This invention relates generally to display cards and similar devices,and more particularly to advertising display constructions especiallyadapted for association with a particular commodity or containertherefor.

In the scale and merchandising of various articles of commerce, it iscustomary to associate with the same, display cards or signs which callattention to, or describe the product, and/ or advertising.

It is among the objects of the present invention to provide novel anduseful advertising display construction which may be securely attachedto a particular product so that mounting means or special supportingstructure is obviated. In accordance with the invention, the productitself acts as a stand or support for the advertising display material.

Another object herein lies in the provision of structure of the classdescribed which may be made of relatively low cost planar material, sothat the same may have a consequent wide distribution and use.

Another object herein lies in the provision of display card constructionin which the material is placed under a strain so that relatively lightweight materials may be used while still obtaining a relatively stiffand durable structure.

A feautre of the invention lies in the fact that advertising displaystructures as disclosed herein may be readily connected to the articleof commerce in a quick and easy manner requiring no special skill. Whenthe article is sold it may be soldwith the device in place. Wheredesired it is simple to retain the display structure in place for use asa holder or carrier. Similarly, the present device may be readilyremoved prior to sale.

These objects, and other incidental ends and advantages, will more fullyappear in the progress of this disclosure, and be pointed out in theappended claims.

In the drawings, in which similar reference characters designatecorresponding parts throughout the several views, of each embodiment:

FIGURE 1 is a front perspective view of a first embodiment of theinvention.

FIGURE 2 is a side perspective view, as might be seen from the rightside of FIGURE 6.

FIGURE 3 is a fragmentary view in perspective of the structure shown inFIGURE 2, but in an altered position.

FIGURE 4 is a top plan view of FIGURE 1.

FIGURE 5 is an enlarged fragmentary plan view of the display structureof FIGURE 1 before assembly or use and in a developed or flattenedcondition.

FIGURE 5A is a perspective view of a modification in use.

3,355,830 Patented Dec. 5, 1967 FIGURE 6 is a front perspective viewcorresponding generally to FIGURE 1 but showing a second embodiment ofthe invention.

FIGURE 7 is a fragmentary plan View corresponding, to FIGURE 5, showingthe second embodiment of the invention.

FIGURE 8 is a fragmentary front perspective view of a third embodimentof the invention.

FIGURE 8A is an enlarged plan view of the second embodiment.

FIGURE 9 is a fragmentary plan view, corresponding to FIGURE 5, showingthe third embodiment of the invention.

FIGURE 10 is a fragmentary front perspective View of a fourthembodiment.

FIGURE 11 is a plan view of the fourth embodiment.

FIGURE 12 is an enlarged fragmentary plan view corresponding to FIGURE 5of the display structure of FIGURE 10.

FIGURE 13 is a fragmentary front perspective view of a fifth embodimentof the invention.

FIGURE 14 is a fragmentary plan view of FIGURE 13, with the containerremoved.

FIGURE 15 is a fragmentary plan view corresponding to FIGURE 5 of thedisplay structure of FIGURE 13.

Turning now to the first embodiment of the invention, as illustrated inFIGURES l to 5, inclusive, the advertising display device or structure,generally indicated by reference character 19, comprises broadly: a mainpanel element 12; and a plurality of article-engaging elements 14 and16.

The device or structure It is preferably fabricated from thin, stiff,flexible material such as paper or paperboard, plastic, metal, cardboardor the like. The main panel element 12 may have any desired externalconfiguration, including, for example, side edges 18 and 20 and an upperedge 22. The lower free edge 24 merges into two fold lines 26 and 28,which are preferably scored so as to have a predisposition to fold inthe direction desired. The fold lines 26 and 28 lie between the loweredge of the main panel element 12 and the upper or outer edges of thearticle-engaging elements 14 and 16. Either the concave surface or theconvex surface, or both, of element 12 may carry any suitable indicia.The article engaging elements may be lapped and secured by a pin,adhesive tape, or tab interconnection (not shown) or each of thearticle-engaging elements 14 and 16 may be provided with an orifice 30and 32, respectively. The size and the shape of the orifices 30 and 32is affected by the size and the shape of the portion of the article 34upon which the device 10 is to be mounted. The size and shape of theorifices 30 and 32 is also affected by the amount of material there isavailable in the elements 14 and 16. Thus the elements 14 and 16 haveopposed edges 36 and 38, which, in the normal flat unerected conditionof the device, will normally be in contact with each other, as shown inFIGURE 5. This arrangement makes use of a maximum amount of availablematerial with theleast waste. The edges 40 and 42 are in a senserelieved so that they do not interfere with the curving of the panelelement 12 as the device is set up.

Depending upon the size of the closure 35 of the article 34, the device10 may be put in place before or after the closure has been installed.

One mode of setting up is here described. The articleengaging elements14 and 16 are lapped until the orifices 3i) and 32 are aligned. Thislapping step is performed after the main panel element 12 has beenfolded upwardly and forwardly about the fold lines 26 and 28. Thislapping operation results in putting the panel element under a strain,causing it to take on a partial cylindrical or partial conicalconfiguration. This arrangement of the structure causes the resiliencyof the main panel element to hold it erect, and at the same time to putan outward tension on the elements 14 and 16, so that even where theyare not clamped by the closure 35 they tend to remain in the position inwhich they have been originally placed, during installation.

After the device 10 has performed its display function, it is possibleto remove the same and reuse it on another article, or, as may often bethe case, the material is of low cost and the entire display element,with the elements 14 and 16, may be discarded after a single use.

Furthermore, the main panel element may be provided with a handleforming member 13, produced by a U- shaped cut 15 which when foldedupward about the fold line 17 will produce an opening through which thefingers of the user may be passed, the article 34 thus being suspendedby the fold resting on the users fingers.

In the modification shown in FIGURE A, a pair of devices a and 10b areintegrally hinged at 22c and the panel elements 12a and 12b are fullycut out at a and 15b for the users fingers to pass through. With asingle printing impression a two sided display is presented whileenabling convenient and economic plural packaging.

Turning now to the second embodiment of the invention illustrated inFIGURES 6 and 7, inclusive, for the purpose of avoiding needlessrepetition certain of the parts corresponding to those of thefirst-described embodiment are given the same reference characters withthe addition of the prefix 1.

The second embodiment differs principally from the first embodiment inthe provision of an elongated member such as a metal or plastic wireform 150 which produces resilient rings 151 and 153. The middle portion154 of the wire form 150 is retained within a fold or sleeve 152 whichconnects or holds the wire form 150 to the main panel element 112.Although, as shown, the panel element 112 may partially rotate about theportion 154, when the parts are erected, as shown in FIGURE 6, they arestabilized. This structure provides an adjustability in the eifectivediameter of the orifices 130 and 132, so that the device 110 may beaccommodated to articles of varying diameter.

Furthermore, the structure of the second embodiment allows anadjustability whereby the orifices 130 and 132 may be accommodated totapering body portions such as the conical neck 134a in FIGURE 6. Thusthe main panel element may be raised or lowered for the desiredaesthetic or optical effect.

While I have shown the device 110 with element 112 extending upward, itwill be obvious to those skilled in this art that the element 112 (andothers where dimensions permit) may be inverted (rotated 180 degreesabout a horizontal axis) for any desired effect.

Turning now to the third embodiment of the invention, here again for thepurpose of avoiding needless repetition, certain of the partscorresponding to the first embodiment are given the same referencecharacters with the addition of the prefix 2.

The third embodiment differs principally in two respects.

First the edges of the orifices 230 and 232 are provided withcorrespondingly positioned tabs and notches 255 and 257, respectively.This construction enables the tabs 255 to be folded over after theelements 214 and 216 are aligned and lapped so as to hold them in thisintegrated position. Where desired, the tabs 255 need not be completelyfolded but merely folded through a right angle, where they will producea comparable locking effect and also add additional decorative displaysurface.

Another diiference in the third embodiment is the provision of thelongitudinal scoring 260. This provides a predisposition in the mainpanel element 212 to fold into two angularly disposed planes rather thaninto a curved formation. This is best seen in FIGURE 8 of theaccompanying drawings.

Turning now to the fourth embodiment of the invention, illustrated inFIGURES 10 to 12, inclusive, similar reference characters designateparts corresponding to the earlier described embodiments, with theaddition of the prefix 3.

The fourth embodiment differs principally in the provision of thelocking tabs 370 and 372 and the receiving slits 374 and 376.

A further difference is the provision of polygonal orifices 330 and 332,which conform to the shape of the particular article 334.

In use, the elements 314 and 316 are lapped, and in laminar arrangementthe tab 371) is inserted into the slit 374, while the tab 372 isinserted into the slit 376.

Turning now to the fifth embodiment, illustrated in FIGURES 13 to 15,inclusive, in the disclosure it will be seen that certain of the partscorresponding to the prior described embodiments carry the samereference characters with the addition of the prefix 4.

It will be noted that in the fifth embodiment the article-engagingelement 414 has an irregularly shaped hook 430, while thearticle-engaging element 416 has a specially shaped indentation 433. Theelements 414 and 416 also have receiving slits 474 and 47 6, which inthe lapped condition of the elements 414 and 416 are adapted to receivethe locking tabs 470 and 472, respectively.

In moving the elements 414 and 416 to the laminated position thereof,the parts in their assembled condition will present the appearance shownin FIGURE 14.

An important feature of the fifth embodiment is that since the members414 and 416 are not annular, they may be engaged about an article ofwhich there is no free end. Examples of this are long pipes, or poles,or handles of luggage, or handbags.

I wish it to be understood that I do not consider the invention limitedto the exact details of structure shown and set forth in thisspecification, for obvious modifications will occur to a person skilledin the art to which the invention relates.

I claim:

1. Advertising display structure comprising: a main panel element, and aplurality of article-engaging elements connected to said main panelelement; said articleengaging elements being adapted in the setupcondition thereof to be drawn toward each other and drawing portions ofthe main panel element toward each other so that they are angularlydisposed toward each other; said article-engaging elements beingorificed, and in lapped condition upon engaging an article.

2. Structure in accordance with claim 1, in which the article-engagingelements are composed of spring wire.

3. Structure as claimed in claim 1 in which the article engagingelements are in the form of open hooks.

References Cited UNITED STATES PATENTS 1,519,193 12/1924 Dietsche40--124.1 2,138,361 11/1938 Snelling 40-21 2,837,848 6/1958 Goldstein40--310 FOREIGN PATENTS 349,717 6/1931 Great Britain.

EUGENE R. CAPOZIO, Primary Examiner.

W. J. CONTRERAS, Assistant Examiner.

1. ADVERTISING DISPLAY STRUCTURE COMPRISING: A MAIN PANEL ELEMENT, AND APLURALITY OF ARTICLE-ENGAGING ELEMENTS CONNECTED TO SAID MAIN PANELELEMENT; SAID ARTICLEENGAGING ELEMENTS BEING ADAPTED IN THE SETUPCONDITION THEREOF TO BE DRAWN TOWARD EACH OTHER AND DRAWING PORTIONS OFTHE MAIN PANEL ELEMENT TOWARD EACH OTHER SO THAT THEY ARE ANGULARLYDISPOSED TOWARD EACH OTHER; SAID ARTICLE-ENGAGING ELEMENTS BEINGORIFICED, AND IN LAPPED CONDITION UPON ENGAGING AN ARTICLE.